As the times change, people's consumption concepts tend to be younger. In the mainstream market of the post-80s generation, they need products that are both practical and have a sense of design. Natural, environmentally friendly, and up-to-date solid wood furniture has become a trend in the consumer market. While continuing the classical charm, many solid wood furniture brands have added many fashion elements to make the originally heavy, expensive, and simple solid wood furniture more simple, modern, and fashionable, and easier to enter young people's homes.
　　Tianxiang Office's "Tiandao Zen", Sun Hung Kai's "Gu Su Masters" and Zhongshan Sihai Furniture's "Nordic Series" are all from the Shenzhen Furniture Research and Development Institute. The DEDE design team interprets the transformation of solid wood furniture from traditional to younger.
　　1. Simple Zen, leading the new Chinese trend

　　▲Tianxiang Furniture Tiandao Zen Series - Living Room Combination
　　As an indispensable part of solid wood furniture design, the new Chinese style mainly emphasizes the organic combination of modern concise lines and Chinese cultural elements, thus reflecting the new oriental cultural characteristics and making solid wood furniture more youthful.
　　The Tiandao Zen series is based on Zen as its soul, adopting a simple, clear, zero-carving, linear design, which contrasts with the heavy and complicated traditional solid wood furniture. Whether it is the thin lines like strings on the side of the sofa, or the stable square mud under the desk, table and chairs, they all show the dynamic vitality of the combination of oriental aesthetics and modern culture. The Tiandao Zen series also uses rosewood and ebony as raw materials. The sandalwood itself is hard and fragrant, and it is more elegant when placed in the home.
　　The home scene constructed with Zen furniture can keep people away from the hustle and bustle of the city and return the soul to simplicity and tranquility. It is a good medicine for modern people to seek spiritual comfort.

　　▲Tianxiang Furniture Tiandao Zen Series——Calligraphy and Painting Room Combination

　　▲Tianxiang Furniture Tiandao Zen Series——Tea table unit

　　2. Under the city of Suzhou, "collision" out nobility and elegance
　　The Suzhou Master series is a new Suzhou-style solid wood furniture created by the DEDE design team for Xinhongji Furniture. Compared with previous Suzhou-style furniture products, Suzhou Master's shape is more delicate and clever, and the color is more flexible and individual. It not only has the flavor of Suzhou, but also has the innate Jiangnan temperament.
　　Compared with other new Chinese-style furniture, Suzhou Master appears more elegant and varied. The flat structure requires more detailed decoration of furniture, such as copper Chinese locks, jade rings on the end of the sofa, and scroll grass cloud pattern carvings. In terms of color matching, Suzhou Master has changed the monotonous, mature and dull style of traditional solid wood furniture, and boldly uses colors and fashionable contrast.
　　Suzhou Master's materials are all high-quality teak, which is relatively expensive. Therefore, the consumer groups it faces are mostly middle-aged people with certain economic capabilities and pursuing quality life. They like to pour tea at home, talk about the past and the present, and sit upright.

　　▲Xinhongji Furniture Suzhou Master Series——Living Room Combination 1

　　▲Xinhongji Furniture Suzhou Master Series——Living Room Combination 2

　　▲Xinhongji Furniture Suzhou Master Series——Beauty Couch

　　3. Exotic Nordic, interpreting modern fashion life.
　　Unlike the previous Chinese-style furniture, Nordic-style furniture is often more refined and concise in design, with bright lines and compact shapes. Zhongshan Sihai's "Nordic Series" focuses on fashionable and light small-volume furniture, which is different from the previous large-volume European furniture style. It meets the needs of the rigid demand group and is mainly aimed at young people who buy houses and the main group of wedding houses. The house type is usually not large and the budget for purchasing furniture is limited.
　　In terms of design, the "Nordic Series" not only satisfies young people's love for solid wood materials, but also meets their functional needs. The seemingly random groove design on the coffee table can be a good desktop functional area division, or a good place to place small gadgets. The arc and bevel backboard design of the leisure chair back not only make people sit more comfortably, but also have a high aesthetic sentiment.
　　The series of products are one and two colors, mainly made of white oak, and the original milky white (log color) is matched with cotton and linen cushions and pillows, showing youth and fashion. A simple watercolor painting and a few casual chandeliers can create a modern Nordic life, making people feel as if they are in the Scandinavian Peninsula.

　　▲Zhongshan Sihai Furniture Nordic Series——Living Room Combination 1

　　▲Zhongshan Sihai Furniture Nordic Series——Living Room Combination 2

　　▲Zhongshan Sihai Furniture Nordic Series - Leisure Chair and Coffee Table Combination
　　The younger audience of the solid wood furniture market is a good thing for solid wood brand companies, but for those born in the 80s and 90s who have just started working, price is undoubtedly one of the factors that exclude young people as a consumer group. In the "younger" route, solid wood furniture needs to be more youthful in design and "people-friendly" in price. We hope that more and more young solid wood brands can be accepted by young people, so that the fresh and natural wooden life can shine into the families of the 80s and 90s.