The furniture industry has a wide variety of categories and styles, resulting in countless furniture companies. However, most of the high-quality brands are in Europe, Italy, Germany, and the four Nordic countries, and then Japan and the United States. Furniture has a deep and extensive tradition in Europe. At the same time, with the emergence of various design styles and concepts, the current furniture brand pattern has been achieved.

In particular, Italian furniture occupies a pivotal position in the history of world furniture, and its design capabilities are well-known around the world. Italian furniture can be seen in Buckingham Palace in the UK and the White House in the US, showing the royal style; in the international market, Italian furniture is also synonymous with modern luxury.

Italian furniture is synonymous with luxury and high-end, not only because it has authentic European classical style, but also because of the seriousness and romance of treating each piece of furniture as a work of art. As the birthplace of the Renaissance, Italy has accumulated thousands of years of human history under the accumulation of long-standing culture. It integrates traditional production technology with modern technology, and is famous all over the world for its fine workmanship and reliable quality.

Today we will appreciate the charm of Italian furniture through two well-known Italian home brands!

POLIFORM, a comprehensive and powerful top furniture brand

Poliform, an Italian high-end furniture brand, was founded in 1942. Its products are mainly wardrobes, including cabinets (wardrobes, TV cabinets, bookcases), sofas and chairs, tables and chairs, beds and kitchens. Poliform is a typical Italian home furnishing company and a leader in the international furniture industry.

Poliform pursues its own design style, which is simple and solemn, avant-garde and classic, and has always maintained a keen sense of modern fashion life. The modern and quantitative production model makes it stand out in modern production.

Poliform's success stems from: always maintaining a keen sense of modern lifestyle trends; always adhering to the unremitting pursuit of quality.

Italian furniture business card——B&B

B&B Italia was founded in 1966 and is a world-renowned Italian furniture brand that is a leader in the field of modern interior decoration. B&B Italia's products showcase the history and achievements of Italian design, allowing the world to appreciate the imagination, creativity, taste and expertise of Italians.

The success of B&B Italia lies in the perfect combination of creativity, innovation and craftsmanship, using minimalist design language to express the taste of life and thereby creating "timeless" products.

B&B was first known for its sofa design and craftsmanship. Today, it is recognized as one of the top three sofa brands in the world, along with Flexform and Minotti.

Four major styles of Italian furniture

Italian style furniture can be seen in the White House in the United States and Buckingham Palace in the United Kingdom, which shows how popular it is. Italian furniture styles are mainly divided into two periods: the Renaissance and the period after World War II. The Milanese style, Tuscan style, Baroque style, and Venetian style are the most popular.

1. Milanese style

Milan style is divided into two types: traditional Milan style and modern Milan style.

The Milanese traditional style was created specifically for the royal family of noble status, and is synonymous with classicism, luxury, and grandeur. The overall construction of solid wood, the decorative inlays of silver and gold foil, the decoration of mahogany... accurate to every detail, fully showing the rigor of the court style and the supremacy of classicism, and adding fashion elements and design sense, which makes the Italian Milanese traditional style a symbol of top luxury.

Milan modern style uses more straight lines, without too many curves, simple shapes, rich in design or philosophical meaning but not exaggerated. Black and white are the representative colors of modern style. Large areas of pure colors without decoration bring another low-key sense of tranquility, calm and restrained. Milan modern style uses modern new materials such as aluminum, carbon fiber, plastic, high-density glass, etc. It is exquisite and simple, revealing a strong sense of design, and has a very noble temperament in the minimalist modern shape.

2. Tuscan style

The traditional Tuscan style is not as magnificent as other classical palace styles. It is more like a sublimation of folk art with approachable shapes and friendly and soft lines. Tuscany pursues art, nature and elegance. The common gorgeous floral patterns are removed and replaced with unpretentious decorative patterns such as vines.

Under the fashion trend of returning to nature, the Tuscan style adds classical elements to modern furniture concepts, forming an Italian neoclassical furniture style, which creates mood through color and creates a wonderful painting effect.

It combines the romantic feelings of nostalgia with the needs of modern people for life, and is compatible with luxury and elegance and fashion and modernity, reflecting personalized aesthetic views and cultural tastes.

3. Baroque style

The Baroque style deserves special mention among Italian furniture styles. It is a product of competition among Italian nobles in the 17th century to show strong social status and authority.

The furniture is handmade by cabinetmakers, architects, and sculptors, and is characterized by luxurious decoration. It often uses the contrast of appearance, fine craftsmanship, and luxurious effects to achieve strong decorativeness. The most notable feature of the furniture is the high relief decorations such as the finely carved pilasters, human pillars, shells, acanthus leaves, lions, etc.

Therefore, Baroque style furniture is no longer furniture, but a piece of art treasure!

4. Venetian style

The characteristics of Venetian style furniture are low-key simplicity, traditional handicrafts, and rejection of chemical pollution; the harmony and rationality of the fusion of Byzantine and Renaissance architectural styles are the keynote of Venetian furniture; the unrestrained, beautiful, and strong sense of melody of the Venetian painting school is the soul of Venetian furniture. Among them, Artebluto is an outstanding representative of the Venetian style.

Artebluto is famous for its delicate feelings and low-key elegance. St. George Bruto, which is over 50 years old, continues to innovate and tells the most beautiful and gorgeous youth with highly varied high-quality furniture products. Although it has gone through different eras, Artebluto's exquisite craftsmanship and meticulous work attitude have never changed, and it has always maintained its natural and elegant style. One day's suggestion belongs to Artebluto's chapter, which is still exciting and moving.

Venetian-style furniture is famous for its grand and steady design style and expensive pure solid wood. It is noble and elegant yet low-key and simple, truly reproducing the charm of ancient Italian furniture manufacturing.

Italian-style homes, in terms of design style, have two charming faces, classical and modern, and combine art and function very closely. Italians not only know how to live, but also understand the role of art in life. Simplicity has always been a feature of Italian furniture, and simplicity is not lacking in fashion and nobility, which is one of the reasons why Italian-style homes are enduring.