The best among them are not swayed by fleeting trends, nor are they pulled by superficiality and age indicators. They see a more distant future - deciphering the code of youthful design that transcends time and cultural boundaries, and inspiring everyone's resonance and imagination of "trendy living" .

In Shanghai, known as the "Oriental Paris", there is no shortage of fashionable urban women who are both beautiful and intelligent. The trend of a city is inseparable from these fashionable urban women who "love work and know how to live".

At this year's exhibition, Federal Mini "DU" series , as the fashionable urban living room series of the entire Federal furniture system, interpreted a different urban charm life for us with its fashionable design and elegant posture.

The appearance of the living room can reflect the lifestyle of a family and the happiness of the hostess. With its unique understanding of fashion trends, Federal Mini has created a theme exhibition of "DU Women's "Fashion" Shanghai" , with six sofa life circles, interpreting the living room life of women's families from various angles and scenes.

These seemingly ordinary sofa life circles have carefully arranged life scenes, interpreting different lifestyles and life forms, conveying the customized life proposition of fashionable life, and attracting many customers to come and experience.

The eye-catching vibrant orange color makes people want to go in. The Federal Mini booth was crowded with people for 5 days. At the same time, the exhibition hall design won three awards : the Silver Award for Excellent Green Construction, the Excellent Technology Display Award, and the Excellent Green Environmental Protection Booth Designer Award , which is really rare!

▷ The reception area  is a DU-style "fashion alley". Through a perspective mirror that allows you to travel through time, you can vaguely see portraits of fashionable women from history to the present.

This is also the fashionable business card of the entire Federal Mini booth. It uses paper as the main material. It is fashionable, simple, green and environmentally friendly, and uniquely innovative. Federal Mini is practicing its brand concept of environmentally friendly sofa life with practical actions.

▷ The fashion salon area  is built with the concept of a living room, which can be used at home and can be changed. Rich colors and a mix of products of different styles present a harmonious and individual beauty in the same space, with a variety of postures, independent and intellectual, and extremely charming.

▷ The Romantic Zone has attracted much attention since the first day of its opening . The romantic space full of poetry and fantasy is fully displayed here.

2020 China Furniture Product Innovation Award Living Room Furniture Bronze Award Winner - Romani

Especially this sofa named "Romani" , which makes people want to sit on it at first sight. The movable non-slip sofa cushion can be placed anywhere, and the support is very good. The velvet fabric used for the sofa is very consistent with its romantic characteristics.

▷ The minimalist art area  displays a set of sofas called "Extraordinary" . It looks simple but not mediocre. The modern style with a touch of retro style made it receive unanimous praise as soon as it was launched on the market, and won the sales champion!

This semi-leather sofa is different from the traditional rough leather texture. It is more delicate and retains the natural texture and pores of the cowhide. It looks exquisite and has an Italian minimalist style. The backrest is heavy and thick, filled with 3cm latex particles, and is full of value from the outside to the inside.

▷ The trendy design area  is dominated by retro green, with double-material design of the sofa, light luxury of metal elements, and transparency of black glass... The fusion of each other makes the seemingly simple space rich and full of charm.

This sofa is different from the conventional design. It has an irregular chaise longue seat , which is not so conventional. The color and size of the sofa can be customized. The height of the bottom of the sofa is about 14cm, which is just enough for the sweeping robot to enter and exit freely.

▷ The colorful Milan area  uses colorful fabric sofas and simple accessories to make the entire space brighter and warmer. The hollow design of the wall and the integration of feathers make the space look light, dreamy and youthful.

There are trendy products and trendy pavilions, and there are also DU-style women. During the exhibition, Federal Mini also held a "Du-style Women "Trendy" Shanghai" fashion life salon, where several invited urban women sat together to interpret fashion, art, and design from a female perspective. (👉 Click here to view the guests' wonderful views)

There are a thousand Hamlets for a thousand readers, and everyone has a different definition of fashion. In F's opinion, the charm of Federal Mini "DU" lies in the fact that it gives people a variety of imaginations, and the matching can be casual but not random, and it can bloom a variety of beauty. More importantly, it also has the ultimate comfort.

I believe that the "trendy living room" full of design and quality must have won the hearts of thousands of urban fashionable women. Then Mr. F will present the home life you like to the young group~

At this year's exhibition, RED&Y,  the original home furnishing brand under YAYIHUA , released a series of furniture products in its first collaboration with the well-known designer  Yuan Yuan  , and staged a wonderful design show, which attracted much attention and praise from the media and customers!

∆ RED&Y founder/CEO Li Jing (right), designer Yuan Yuan (left)

From appearance to quality, from design to manufacturing, RED&Y targets the new generation of consumers born in the 1980s and 1990s . Under the leadership of brand founder and CEO Li Jing , the brand is driven by simple luxury design and guided by value, practicing the organic integration of international design language and oriental cultural charm.

The RED&Y series integrates fashion and quality, personality and life, and cleverly combines leather, metal, marble, sponge, fabric and other high-quality auxiliary materials to create a beautiful and magnificent look . Personalization, fashion sense, affinity and recognition all reflect the real needs of the young generation of consumers in life.

2020 China Furniture Design Golden Dot Single Product Award Winner - Baguette Sofa

▷ Baguette sofa is one of the new products that are quite eye-catching. Under its round shape, it is covered with soft and highly elastic sponge. Being in it, you will feel healed and warm.

The design inspiration comes from the French baguette. It is said that this is Yuan Yuan's favorite bread when she studied in Paris.

▷ Handbag Armchair The Handbag Armchair  is light and comfortable, combining a handbag with a traditional Chinese armchair. It uses smooth curves and rounded shapes to cleverly integrate traditional culture with international trends.

2020 China Furniture Product Innovation Award Bedroom Furniture Gold Award Winner - Lotus

▷ Lotus , as the saying goes, "lotus leaves hold dewdrops", implies a beautiful and comfortable sleeping experience. The graceful and stretched lotus leaves are blooming beside the bed, and the undulating curves of the bed back bring peace and comfort. The delicate metal legs create a sense of suspension, which is romantic and dreamy. In addition, the arc design gives people a sense of suspension beauty.

▷ Guard Lounge Chair The design is inspired by the cement castings on the breakwater. The breakwater is a solid guard for the coast, and the guard chair is a warm guard for life.

The overall shape has a strong sculptural feel, which can break the horizontal and vertical lines in the home space, bring interesting spatial changes, and make life artistic.

▷ East & West Wuwen East & West bookcases  are inspired by traditional Chinese antique shelves. The dignified lines and blank spaces make the bookcase a unique landscape. In the fusion of Eastern and Western cultures, life is filled with an artistic atmosphere.

▷ East & West Wuwen Dongxi bedside table  Whether it is a stand-alone unit or a set with "Wuwen Dongxi", the small bedside table contains the mystery of life. The oriental connotation flows in the corner, which is unique and beautiful.

▷ Happy Coke Sofa is playful and cute in its elegance, humorous and kind in its dignity. The crisp sofa fabric and gentle embrace are enough to let go of yourself. 

▷ The well-arranged lines of the Jungle dressing table  outline the elegant and dignified shape of the dressing table. The rich layered design also provides the possibility for storage.

▷ Miss U coffee table  is a challenge to craftsmanship. The U-shaped bottom support is definitely a highly recognizable representative in the coffee table industry. When you see it, you will think of you. Isn’t it romantic?

▷ The Connect lounge chair combines oriental linear aesthetics with modernism, and is friendly, cute, and angular. The soft seat is connected by metal pipes, which provides both support and comfort. You will know after trying it.

▷ Fate Sofa  is inspired by the beam structure of traditional buildings. The beam structure has both supporting function and structural beauty, supporting the rationality, romance and philosophy in life.

Smooth lines, warm shapes, and skin-friendly fabrics are the creative ideas of the design, and also the release of RED&Y and Yuan Yuan’s understanding of beauty and life. Of course, the implementation of each creative idea cannot be separated from the solid support of the manufacturing end.

In terms of design and development, YAYIHUA has a design team with an international background and multiculturalism, and invests heavily every year to develop new products with domestic and foreign designers.

The brand focuses on the product itself in multiple dimensions, targeting the core consumer families' needs for housing types, fabric materials, color preferences, and living habits.

RED&Y, which stands out from YAYIHUA, still continues the DNA of "craftsmanship, precision and dedication" . The design creation based on this has more sufficient back-end support and guarantee.

RED stands for passion, vitality and enthusiasm; Y stands for YAYIHUA, which means genetic inheritance. In the vision of RED&Y, how to give back to consumers for their investment in home and satisfy young people's yearning for a better life will be the subject of constant exploration and guidance.

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On one side is a "trendy living room" designed for urban people, and on the other side is a fashionable and personalized home designed for the new generation of consumers... Federal Mini said that life should not be defined, but can be combined as one pleases; in RED&Y's new products, we can see that "youth" not only means edges and corners, but also its own unique inclusiveness and softness.

Regardless of the group they are facing, the texture of their works is consistent: sweet, loving, and warm. Mr. F finally wants to say that this kind of home life is enough~

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